Holler.

Notes from the office

The Holler blog

Plain-English notes on running the office side of a small business or organization — email, phones, quotes, members, and being found in search and in AI answers. From Rappahannock County, Virginia.

  1. What it takes for a small business to show up in AI answers

    When someone asks ChatGPT or Google for a plumber or a winery nearby, the answer is built from pages it can read. What helps yours get read, and what doesn’t.

  2. Six signs your business email account has been taken over

    A stolen email password rarely announces itself. The quiet signs to look for, what to do in the first hour, and the step most people miss.

  3. SPF, DKIM and DMARC, in plain English

    Three DNS records decide whether your business email lands in the inbox or the spam folder. What each one does, and how to check yours in five minutes.